Tackling the global challenges using data-driven innovations

- Akter, Shahriar, Sultana, Saida, Gunasekaran, Angappa, Bandara, Ruwan J., Miah, Shah J.

An investigation into market orientation among non-profit organisations in Hong Kong and its associated effects on fundraising performance and donor relationships

- Lee, Suet Mui Daisy

Knowledge integration as a driver of growth: the case of Indian IT firms

- Malik, Ashish, Nilakant, Venkataraman

Role of quality management capabilities in developing market-based organisational learning capabilities: case study evidence from four Indian business process outsourcing firms

- Malik, Ashish, Sinha, Ashish, Blumenfeld, Stephen

The effects of market orientation, technological opportunism, and e-business adoption on performance: a moderated mediation analysis

- Voola, Ranjit, Casimir, Gian, Carlson, Jamie, Anushree Agnihotri, M.

Technological turbulence, supplier market orientation, and buyer satisfaction

- Terawatanavong, Civilai, Whitwell, Gregory J., Widing, Robert E., O'Cass, Aron

Implementing competitive strategies: the role of responsive and proactive market orientations

- Voola, Ranjit, O'Cass, Aron

Resource-based model of e-business adoption in China: an empirical investigation

- Voola, Ranjit, Carlson, Jamie, Wong, Ho Jin, Li, Jeffrey Hou Jiun

Achieving customer satisfaction via market orientation, brand orientation, and customer empowerment: evidence from Australia

- O'Cass, Aron, Ngo, Liem

Exploring marketing effectiveness via market orientation, resource possession and marketing capability

- Ngo, Liem, O'Cass, Aron

Formative versus reflective measurement models: two applications of formative measurement

- Coltman, Tim, Devinney, Timothy M., Midgley, David F., Venaik, Sunil

Balancing external adaptation and internal effectiveness: achieving better brand performance

- O'Cass, Aron, Ngo, Liem Viet

Market orientation versus innovative culture: two routes to superior brand performance

- O'Cass, Aron, Ngo, Liem Viet